Turning Relatable Audience Emotion into a ‘Brand Anthem’ (Campaign Case Study)

Helping to take Cohesity into a new chapter, through a year-long campaign focusing on ‘Resilience Everywhere’. No matter who or where you are, Cohesity are right there with you. Our creative approach saw a CISO as the orchestrator behind the narrative, beating the drum literally and metaphorically for those who understand the everyday demands and pressures within cyber security.

This initial phase was heroed by a brand anthem video – placed across; LinkedIn, OOH, Cable TV and Spotify audio ads.

Ai Cinematography

Throughout this project various Ai tools were used to assist in initial storyboards and shot lists, through to final output cinematic visuals. This required an extremely high-level of attention to detail and consideration for consistency – while also creating space for clever easter eggs for the more quick-witted audience members to discuss in Reddit threads.

Tools Used

Project Management: ChatGPT
Prompt Writing: ChatGPT, DeepSeek
Image Creation: Midjourney, Nano Banana
Video Generation: Midjourney, Google Flow, Kling

The Shoot

Working with global clients meant filming the key driver of the video–the drummer–in a San Fransisco based studio. Having lead on the narrative and visual styling, being on set as Art Director allowed me to ensure the final piece of the puzzle fulfilled the creative vision for the anthem video. Client presence on set also meant consistent collaboration to achieve their desired outcome on a piece that had every team excited for its anticipated release.

Media Placements

Delivering over 50x assets across various platforms and formats, strategy had to be nailed from the outset of the project work. It had to work long-form, short-form… landscape, vertical… sound on, sound off… 60 seconds, 30 seconds, 15 seconds, 5 seconds. This wasn’t a ‘one and done’.

High Impact Emotive Storytelling

Intentional visual effects placed within the hero edit helped the message to still carry the same punch even on shorter placements. With the ultimate goal of leaving viewers connecting the idea of ‘Resilience’ always with Cohesity. Flicker effects that show the harsh reality of the cyber security world – being up working 2am and still going into the daylight hours while others sleep – made for high impact emotive storytelling in even the shortest of placements.