Multi-Channel Thought Leadership Content Suite
(Editorial Design, Lead & Demand Generation)

The Challenge
Reach niche audiences of HNWI’s who expect financial expertise in great depth within a lead magnet, while desiring easily accessible bite-size content on the go. Establishing Quintet as the authority on wealth management.

Visual Approach
Readers had to feel guided through individual assets, as well as the feeling a sense of assurance in their journey through the funnel towards conversion. Stylistic considerations, imagery suites, TOV, graphic detailing… all had to be meticulously scrutinised in design choice. The goal–from an Art Directors point of view–is to make an aesthetically beautiful asset set in which nothing stands out as odd, allowing the audience to truly engage with the high value content. We design for the end user, not for the client.