Paris Olympics 2024 (Studio Shoot, Promotional Campaign Rollout)
Partnering with Visa, HSBC wanted to launch a promotional campaign for their customers to win the chance to experience the trip of a lifetime to Paris Olympics. Encouraging audiences to imagine themselves in the iconic city, amongst the action, we proposed a creative system with revolved around aspirational bespoke imagery depicting athletes showcasing their prowess across Paris landmarks.
Planning & Preparation
With the foresight and confidence in our proposed final result came a lot of scrutiny in the planning phase – understanding how the compositions would be pieced together using multiple studio images, each with unique lighting, placed at precise angles on atmospheric pictures of Parisian scenes. The scamps below give an idea on how each shot would be broken down, and the consideration in how the HSBC brand shape language would play a part in the final asset.
On Set
Working with a large team of photographers, lighting assistants, retouchers, athlete coaches and ultimately the clients presence on set, my role as Art Director saw me orchestrating the model athletes and ensuring that was was being shot was precisely what we wanted. The dynamic comps were made up of different limbs and body movements, creating final results that held intense energy and depth to them.
Asset Rollout
Beyond the shoot came the rollout of the campaign, across multiple markets and platforms with numerous sizes and variations. We foresaw the need for creative that needed to flex in these instances, so with our in-depth planning came a rollout of well curated promotional assets that held a consistency for the customer journey and a landmark for HSBC in their FY24 activations.
